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Welcome.

My name’s Peg Ihinger, and I’m so pleased that you’ve stopped by to check out Worthiest Words.

I’ve been a writer for many years, putting out short stories, essays, and novels. I’ve worked with a virtual nationwide team for seven years to create a collaborative story online that eventually had readers in twenty-five countries.  I’ve created business internal newsletters, I’ve blogged for over a decade, and I’ve explored the uses and reach of social media. Recently, as a result of a career transition, I am turning my attention more directly to marketing and the tools it has to offer.

Why “Worthiest Words”?

I chose the name because I want to use what I do best in the service of what’s most important to me, and that’s figuring out the most effective use of words to make the world a better place to live. To me, that means a world that’s:

  • More tolerant.
  • More just.
  • More kind and friendly.
  • More verdant.
  • More beautiful.
  • More healthy.
  • More fun!

I’d like to help companies and causes that are working for these purposes by assisting them in finding the persuasive, best-considered words that will be most effective in reaching their goals.

My understanding of the process of writing itself is constantly evolving due to the breadth of my experience, and I hope this blog will continue that evolution. For example, I originally thought that writers were rather like sculptors: tapping away slowly (oh, so slowly!) and painstakingly with their tools (think of a computer keyboard rather than a chisel), trying to cut away the stuff they don’t want to get the perfect underlying shape exactly right. And then polishing, polishing, and polishing some more. The problem with organizing the work of writing around this principle is that it traps you into believing that you only have a single chance to get things right. One careless slip of the chisel could knock off the statue’s finger–and render days of work worthless.

Slowly, however, I’ve changed my mind and come to consider writing as being more similar to working like a potter than a sculptor.  Mistakes aren’t the end of the world.  Don’t agonize about making a mess with faltering or flat-out wrong first drafts, because you can reshape and re-envision as you go. The most important thing to remember is that you have to start.  You can’t do that without putting enough clay on the wheel.

I have an idea of what this blog will be about, but I’m willing to adapt those ideas as I go along. If I make a mistake (and I’m only human so they’ll probably occur), I think it’s important to admit those mistakes.

I’d like this to be a conversation, too.  I kept a pen-and-paper journal for over thirty years for my eyes only before I tried blogging.  I remember what an odd yet delightful shock it was to write down my thoughts  and for the first time, people actually answered back.

So: that’s my introduction.  What that means for this site, I’m not exactly sure yet, but I’m happy to figure it out as I go along–with your help. I hope you’ll stop by often!